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Saturday, March 03, 2007
Entrepreneurship is NOT the same thing as small business
By Brian Murrow @ 11:30 AM :: 2117 Views :: 5 Comments :: Brian Murrow Blog, Featured Blog, DC Tech Corridor
 

I saw this video about entrepreneurship the other day and felt it was a very compelling topic. As I have been writing my blog on entrepreneurship over the past few months, I sometimes find it tempting to blur the lines between entrepreneurship and small business. But to be clear on my opinion, I agree with the from the Kauffman Foundation that entrepreneurship is NOT the same thing as small business. In addition, managing an entrepreneurial startup like a small business can have damaging effects that will significantly impact the entrepreneurs’ probability for success. Therefore, I thought that the topic was worth some real estate in this blog.

 

 

So to give this topic some attention, I went back to my last few blogs and thought I would quickly analyze the difference between entrepreneurship and small business.

 

Employees

 

When hiring employees for an entrepreneurial startup, there is both a unique opportunity and a certain type of person that has a higher likelihood of success. Employees that will succeed in an entrepreneurial environment are very different than those that will succeed within a small or large business.

 

As I mentioned in my earlier blog on hiring top performers, those employees that will succeed in an entrepreneurial business may have more ambition than experience. It is my experience that within an entrepreneurial environment, employees with enough ambition and energy can compensate for lack of hands-on experience.

 

To succeed in an entrepreneurial environment, employees need BOTH intelligence and a strong work ethic. A strong work ethic without intelligence can run a business into the ground. And intelligence with out work ethic can land great ideas that aren’t executed upon. 

 

Finally, employees that will succeed in an entrepreneurial environment have to value long-term reward over short term financial reward. This helps to ensure that it is NOT ABOUT THE MONEY. It is about making a difference with paradigm-shifting strategy, process, and technology.

 

Funding Partners

 

A topic that I haven’t touched upon yet in previous blogs is funding partners. For a small business, a bank makes an ideal funding partner. There is a low-risk business case that a bank can understand and the loan can get repaid. There are even lending programs through the SBA for small business start-ups (as is mentioned in the above video).

 

But if the entrepreneurial start-up is doing their job right, a bank will not “get it”. Entrepreneurs are in the business of fundamentally changing the market. As a result, the business concept that they are pitching will, by definition, not be easily understood by the general business community. This is what makes the risk profile of an entrepreneurial business different from a small business. Therefore, the right funding partner for an entrepreneurial startup is 1) self funding through bootstrapping, 2) angel funding, and 3) early stage venture capital firms.

 

Commercializing Web 2.0

 

Now that we are well into the Web 2.0 cycle (and arguable toward its end), the concept of commercializing Web 2.0 is not inherently paradigm shifting. The ability to add comments to a New York Times article is nothing new, adding tags to photos on flickr is no longer revolutionary, nor is posting a video making a fool of yourself on youtube groundbreaking.

 

Arguably, copycat businesses pitching these types of ideas to a venture capital firm are pitching a small business – not an entrepreneurial business. They are small, single-product, product companies, and me too product companies that are very difficult to monetize. Their best option for monetization is expanding their product lines while selling to vertical markets and/or offering a consumer suite; or selling their business to the big guys, as did flicker and youtube, to yahoo and google. But if the company is a “me too”, it’s a game of musical chairs and it is likely that there are no suitors left.

 

Nonetheless, there are countless examples of the differences between small and entrepreneurial businesses. In addition, getting them confused during the start-up and management of each has dramatic implications on each model’s probability for success.

Comments
By Jonathan Aberman @ Saturday, March 03, 2007 4:10 PM
I think you are on to something, although I do think that someone can be entrepreneurial and still do a "me too" business. There are a number of aspects to entrepreneurship, and a desire to be one's own boss is a large part of this, whether or not the idea is a new one. Of course, if you start to get to what would make an entrepreneur likely to change the world and make enough money for a beach house, well that does require something new and unique.

In my experience the most important quality entrepreneurs have to have is the ability to "fail upward" -- to take the aspects of a disappointment and reversal and make it the first steps in a new upward trend. I have never met an entrepreneur who didn't have this ability.

Great blog, keep it up.

By Brian Murrow @ Sunday, March 04, 2007 8:23 AM
I agree that a small business can be entrepreneurial if the product is “me too” but the productizing or distribution is unique. Then the investment is therefore in the distribution.

And that other trait you mention – “fail upward” – is critical. It’s the dogged ability to block and tackle problems as they come your way. This experience and ability is critical for an entrepreneur to succeed.

By Luis Viera @ Tuesday, March 13, 2007 11:10 AM
Gentlemen,

You both mentioned the ability to "fail upwards". Is this a trait that people are "born" with, or something that can be trained later in life?

I ask because people like to talk about how leadership can be taught. In my personal opinion, having leadership skill (aka. managing skills) is very different to being a leader (the leader inspires action). I find both of these traits (leadership and falling upwards) to be very uncommon among the people I meet and wonder if it can be trained in adults.

By Brian Murrow @ Wednesday, March 14, 2007 12:10 AM
Similar to being a leader, the ability to fail upward is something that you can’t teach, but can be learned. It can be learned if someone has the desire and tenacity to acquire leadership skills.

I agree with you that leadership skills (which I would categorize as management) is very different from being a leader, but can be learned. On the other hand, it’s my opinion that being a leader can be neither taught nor learned.

This is an interesting topic that we should discuss in a new blog – What are the critical elements of leadership necessary for successful entrepreneurship?

By Luis Viera @ Wednesday, April 04, 2007 1:11 PM
I have to say that I have a great deal more interest in the exploration of "failing upwards" than in leadership. This in light of the fact that their are hundreds of books on leadership, and I don't know of a single book on failing upwards (aka. persistence).

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