Of course, most of Amplifier’s readers are experts in online data gathering.  Using your favorite search engine(s) for marketing information, naturally, you are likely to find a plethora of websites listed (quick searches today yielded over ten million hits using ‘marketing organizations’ as the search term).

 As a service to our readers, here’s a good compendium of solid and legitimate organizations you can go to for a variety of marketing-related information, including articles, white papers, terminology, etc. These organizations vary from pure marketing to functions and specialties such as research, advertising or public relations; from US-based to internationally-based; from brick and mortar to web-only; from open-to-all to level-specific such as executives; and from all industries to industry-specific organizations.

The focus is on nonprofit organizations. You’ll also notice some Washington, DC-centric organizations among these. My favorite is the American Marketing Association (marketingpower.com)—with a strong local chapter (third largest). Check this out along with a few others and let me know what you think. Also, if you know of other important organizations that should be added, please let me know (pat@lovenhart.com).

AAAA (American Association of Advertising Agencies)
AAF (American Advertising Federation)
AAF, American Advertising Federation
AAPOR (World Association for Opinion and Marketing Research Professionals)
Ad Club (DC: dcadclub.com)
ADCGlobal (Art Directors Club, www.adcglobal.org)
AIM  (Association of Interactive Marketing )
AMA (American Marketing Association)
ANA (Association of National Advertisers)
AQR (The Association for Qualitative Research, UK)
AWC (Association for Women in Communications, Headquarters: womcom.org; DC chapter: awcde.net)
BMA (Business Marketing Association)
CIM (Chartered Institute of Marketing)
CMO Council (Chief Marketing Officer Council)
CMOR (Council for Marketing and Opinion Research)
CTAM (Cable & Telecommunications Association for Marketing)
DMA (Direct Marketing Association)
eMA  (eMarketing Association)
ESOMAR (European organization of marketing researchers, The Netherlands)
IABC International Association of Business Communicators
IIR (Institute for International Research)
Incentive Central (here you can find a list of other organizations, some of which are listed here)
ITSMA  (Information Technology Services Marketing Association)
LMA (Legal Marketing Association)
Marketing NPV (.com)
Marketing Sherpa (.com)
MarketingProfs.com (Profs: professors)
MENG (Marketing Executives Networking Group)
MMA  (Mobile Marketing Association)
MRA Marketing Research Association
MREB (Market Research Executive Board)
MRGA Market Research Global Alliance)
MRS (Market Research Society)
NSMN ( National Sports Marketing Network)
OAAA (Outdoor Advertising Association of America)
PDMA Product Development and Management Association
PMA Promotion Marketing Association
POP Advertising International (POPAI) (point of purchase)
PRSA Public Relations Society of America
Quirks (Quirks online magazine)
RMS (Retail Marketing Society)
SEMP (Search Engine Marketing Professionals)
SMPS (Society for Marketing Professional Services)
The Conference Board
The Marketing Society (www.marketing-society.org.uk)
WOMMA  (Word of Mouth Marketing Association)
WWPR (Washington Women in Public Relations).