If I could teach only one skill to entrepreneurs, it would be Jujitsu.  This naturally enough brings to mind the thought of thousands of well coached entrepreneurs felling petulant potential investors with a single chop. That’s not quite what I am getting at…..  Jujitsu is a martial art that turns the energy of an attack against the attacker. If you try to punch someone and you are suddenly on your back looking up at your adversary’s smiling face while your wrist is pinned against his left leg – that’s Jujitsu.  The energy of your attack becomes the energy he uses for the defense – basically you are fighting yourself.

In the context of entrepreneurship, Jujitsu means something else – it’s taking the unspoken negatives that someone brings into a relationship with the entrepreneur and turning them into an advantage.  How to do this, and when to do this, is the most important thing any entrepreneur can do to improve his prospects of success.