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As an investor, board member, and 4-time entrepreneur, I am constantly amazed by the number of business ideas that are pitched that just don't make sense. And I am not talking about some amazing wisdom or insight that I possess (or more likely do not possess), rather I am talking about business ideas that just don't pass the test of common sense.
Ideas that don't make sense are often ideas that don't scale, that have lousy margins, or that are not differentiated in any meaningful manner. They are ideas that have not thought out sales, marketing, or overall customer acquisition and retention. They are ideas that are features and not products (more on this one in a future blog). And they are ideas that the team executing on it just don't have experience with in the past.
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