I don’t think even the biggest optimists out there will challenge the assumption that we’re in a recession now.  Hard to look at the stock market, here or abroad, and deny that.  So what is an entrepreneur to do?  Selling can be pretty hard normally, and during a recession it can be even more challenging.

Have you ever thought about how an entrepreneur diversifies?  Not their financial investments, but their company.  if you've not thought about it, you should!